About us

In an increasingly polluted and congested world, wouldn’t it be nice if you and your skin could start every day on a fresh slate – on any day, at any age?

Since 1998, we have been on an unwavering quest to create the purest skincare that gives Asian skin only what it needs. And nothing else.

Made in Singapore, we use the finest plant-based ingredients from around the world to develop the skincare you can trust. We use only the most essential ingredients and also only those that combine to deliver the best results for your needs.But ingredients are just ingredients on their own. We believe in synergy to make good skincare – where the effect is greater than the sum of the parts.

Over the years, we worked our way through countless tests with millions of possible permutations to discover how we can combine ingredients in the best possible way to give you purer and rejuvenated skin. Through our latest technology of reducing the molecule size for optimal penetration, the active ingredients are able to go deep within skin where they can work most effectively. The result? Minimum ingredients, maximum benefits.

Our products are free of synthetic fragrances, artificial colours, silicones and alcohol so that they are very mild and gentle on skin. Our unique formulations go deep within skin to help it continuously renew and restore itself back to its pure natural state. Our active and pure ingredients awake and re-energise ageing skin cells, protect skin from the environment and teach it to rehydrate and rejuvenate itself over the long term. This synergised and effective combination will help your skin feel fresher, purer and more rejuvenated day after day.

Oue Belief

We are born with pure, pristine skin. Over time, with pollutants, chemicals, oxidation, and hormonal changes, our skin deteriorates. We aim to restore skin to that original, purest state, so at any day, any age, skin is pure like that of a new born baby.
Our products are made of 100% sustainable plant-based ingredients, with no synthetic fragrances, artifical colorants, alcohol, parabens, formaldehyde-forming preservatives, silicones and no animal testings.

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Science in Beauty

We are born with pure, pristine skin. Over time, with pollutants, chemicals, oxidation, and hormonal changes, our skin deteriorates. We aim to restore skin to that original, purest state, so at any day, any age, skin is pure like that of a new born baby.
Our products are made of 100% sustainable plant-based ingredients, with no synthetic fragrances, artifical colorants, alcohol, parabens, formaldehyde-forming preservatives, silicones and no animal testings.